Amul : For Taste For Society

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“Amul”, how can I call this a brand when it’s way more than that. I have been associated with this “feeling” for so long that I don’t even remember on which exact date my love affair began with it. Maybe it was that sunny afternoon when an Amul ice-cream vendor crossedContinue Reading

Amul

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“The Taste of India lies not in the blinding lights of imported names on high rises and malls, but in the narrow, dim and forgotten alleys still feasting on its authentic recipe.” -The Blossoming Chrysalis. Whenever I would go grocery shopping, my mother would ask me to buy dairy productsContinue Reading