Apple’s latest software update, iOS 14.5, has been making waves for its new App Tracking Transparency (ATT) policy. ATT allows users to opt-out from being tracked by apps. In simpler terms, iOS users now get to choose which apps are to be allowed to track their activities across other appsContinue Reading
This Independence Day, Tata Salt’s advertising campaign #NamakKeWastey beautifully conveys the brand philosophy ‘Desh Ki Sehat, Desh Ka Namak’. The emotional digital film developed by Ogilvy and directed by Divyansh Ganjoo aims to inspire Indians to unite for a new freedom movement. The threat that the nation faces today isContinue Reading
Nike acing an emotional advertising campaign is perhaps as common as Serena Williams dominating a tennis match. Every time you watch the two, you know they are going to push the boundaries. You always look forward to seeing them again, with the same determination that they have portrayed all theseContinue Reading
Domino’s Pizza released its new digital campaign titled ‘Order Karna Safe Hai’ in India. Created by Enormous Brands, the 65-second video features a voice-over through which the brand builds on its ‘Zero Contact Delivery’ feature to showcase safety and trust among customers in these troubled times. The brand has incorporatedContinue Reading
On July 4, WhatsApp launched its latest ad campaign, ‘It’s Between You’, in India. The campaign beautifully highlights, via two 60 second films, that our conversations with our loved ones deserve to stay between us. People might be physically distant, but they are emotionally together, connected by WhatsApp which allowsContinue Reading
Tide’s latest commercial features Ayushmann Khurrana in a cross-gender role as he plays three different members of a family. The commercial kickstarts the P&G-owned detergent brand’s partnership with Ayushmann as its brand ambassador for India. Conceptualized by Shreyas Jain, the 35-second-long ad film sees the actor endorse Tide Ultra, aContinue Reading
Titan’s ‘Mere Papa’ campaign released across its social media handles on the occasion of Father’s Day. Created by Ogilvy Bangalore, the digital film widens the circle of fatherhood, highlighting that it’s time we celebrate all fathers! In the film, a child talks about the affectional bond he shares with hisContinue Reading