More than 500 companies joined hands in boycotting advertising on Facebook in the wake of growing criticism over its handling of hate speech and failure to curb the spread of misinformation. Facebook generated close to $70 billion from advertising last year. It accounted for more than 98% of the company’sContinue Reading
Sounds odd right? But this title describes exactly what happens between 11 am & 12 pm in my house in this lockdown period. Three generations of my family sit together to discuss all the worldly issues over a cup of coffee. You know, Life happens, Coffee helps! Though I likeContinue Reading
I kept scrolling through my Instagram feed to stop at a proud mother’s post. And I was moved by the video of her cute, little son deciding to give away a few pairs of his Nike Lebron sneakers to kids who don’t have any shoes (my eyes constantly looking forContinue Reading
Tide’s latest commercial features Ayushmann Khurrana in a cross-gender role as he plays three different members of a family. The commercial kickstarts the P&G-owned detergent brand’s partnership with Ayushmann as its brand ambassador for India. Conceptualized by Shreyas Jain, the 35-second-long ad film sees the actor endorse Tide Ultra, aContinue Reading
We all like different brands for different reasons. Some like it for the user experience, some for the design, and so on and so forth. My favourite brand is Titan! It’s a leading player in watches, jewellery and eyewear categories today. In fact, it’s the world’s fifth-largest watchmaker. Yet, theContinue Reading
Titan’s ‘Mere Papa’ campaign released across its social media handles on the occasion of Father’s Day. Created by Ogilvy Bangalore, the digital film widens the circle of fatherhood, highlighting that it’s time we celebrate all fathers! In the film, a child talks about the affectional bond he shares with hisContinue Reading
“All you need is love. But a little chocolate now and then doesn’t hurt.” -Charles M. Schulz. During my childhood, dad used to gift me Dairy Milk chocolates whenever I felt low. For me Dairy Milk was not just a chocolate bar, it was a magic bar that had theContinue Reading
McDonald’s (McD) is a brand millennials have grown up with. Its first Indian outlet opened in New Delhi in 1996, and with time, the brand evolved and adapted to the Indian taste buds and curated a localized menu too. As a global brand, we have seen how it thrives onContinue Reading
It is said, “Focus on your niches to grow your business.” NIVEA certainly has been at the forefront because of its reliable products and quality service in personal care. From its all-season NIVEA Soft cream to body lotions suitable for any skin type, the brand has carved a niche forContinue Reading
If there’s one thing that Indians can’t live without, then it’s undoubtedly tea. In a country famous for its warm hospitality, tea is the first thing we offer to guests who come over to our homes. Amongst all the brands that Indians have loved over the years, Tata Tea holdsContinue Reading