“Amul”, how can I call this a brand when it’s way more than that. I have been associated with this “feeling” for so long that I don’t even remember on which exact date my love affair began with it. Maybe it was that sunny afternoon when an Amul ice-cream vendor crossedContinue Reading
Tell me you weren’t reminded of the trademark smell of this amber-gold liquid that has been a part of our homes, probably since our birth. I personally associate it with a familiar and almost nostalgic sense of security, a promise that our homes and loved ones are truly safe andContinue Reading
Metropolitan cities are infamous for their exorbitant auto/cab charges. Bangalore is no exception to that. Adding to it, Bangalore’s choking traffic only makes commute longer and more strenuous. To beat both of the above woes, every household resorted to buying scooters for their convenience. But, while families can afford it,Continue Reading
Domino’s Pizza released its new digital campaign titled ‘Order Karna Safe Hai’ in India. Created by Enormous Brands, the 65-second video features a voice-over through which the brand builds on its ‘Zero Contact Delivery’ feature to showcase safety and trust among customers in these troubled times. The brand has incorporatedContinue Reading
One of the many things I fondly remember while growing up is those exciting visits with my parents to footwear stores and looking for nothing but shiny black school shoes by Bata. Also, its white canvas shoes that I would often whiten using the chalk I used to usually stockContinue Reading
Being an avid cynophilist, I have always tried to research areas that seem appealing to my furry friends. One of the things that caught my eye was the different types of dog foods that are available in the market. Pedigree has surely been a popular choice for decades. My dogsContinue Reading
Maggi has been the favourite go-to snack for most millennials and Gen-Zers. We have countless memories associated with it, from hoarding the tiffin of that one student who used to bring Maggi to the class, to making it at 2 am in the night with our cousins when hunger pangsContinue Reading
“The Taste of India lies not in the blinding lights of imported names on high rises and malls, but in the narrow, dim and forgotten alleys still feasting on its authentic recipe.” -The Blossoming Chrysalis. Whenever I would go grocery shopping, my mother would ask me to buy dairy productsContinue Reading
On July 4, WhatsApp launched its latest ad campaign, ‘It’s Between You’, in India. The campaign beautifully highlights, via two 60 second films, that our conversations with our loved ones deserve to stay between us. People might be physically distant, but they are emotionally together, connected by WhatsApp which allowsContinue Reading
My association with The Man Company dates back to 2018. During my engineering days, I decided to keep my beard and had to discover a product that could help me do so. At first, I was reluctant to use any product because of my own reservations and started using naturalContinue Reading