This Independence Day, Tata Salt’s advertising campaign #NamakKeWastey beautifully conveys the brand philosophy ‘Desh Ki Sehat, Desh Ka Namak’. The emotional digital film developed by Ogilvy and directed by Divyansh Ganjoo aims to inspire Indians to unite for a new freedom movement. The threat that the nation faces today isContinue Reading
If there’s one thing that Indians can’t live without, then it’s undoubtedly tea. In a country famous for its warm hospitality, tea is the first thing we offer to guests who come over to our homes. Amongst all the brands that Indians have loved over the years, Tata Tea holdsContinue Reading
For the common man, the achievement of buying their own house and car is a dream. In the last 37 years, Maruti Suzuki has fulfilled the dream of owning a car for more than 2 crore Indians! With over 50% market share in the passenger car market, Maruti is byContinue Reading
If you ask any Delhiite what’s their favourite childhood memory of summers, many of us would say – evening strolling about India Gate and slurping ice-cream! The ice cream carts at every meter of Rajpath from the likes of Kwality Wall’s, Mother Dairy, Cream Bell and Amul offer vast arrayContinue Reading
When India’s PM announced nationwide lockdown on 24th March 2020, many of us rushed out to stock “daily essentials”. In case of millennials , it meant stocking up on instant noodles like Maggi, Top Ramen, Yippee, Wai Wai. These have often been our alternatives to a full meal. Remember thoseContinue Reading