Sales Professional | MBA (International Business) - IIFT Delhi | St.Stephen's College | Ex-Air Traffic Controller
India’s ‘Quick Commerce’ market is set to grow 15X in the next 3 years & reach a market size of over $5 bn! Here’s a look at the current players – > Zomato Instant: The latest entrant in quick-commerce, Zomato will pilot a first-of-a-kind 10-minute food delivery model starting with 4 finishing stationsContinue Reading
On May 26, Amazon bought historic Hollywood studio MGM for a whopping sum of $8.5 billion. This was Amazon’s second-biggest acquisition to date. The company’s top six acquisitions are all in disparate sectors and it continues to drive innovation through diverse business choices. Here’s a look back at the topContinue Reading
Apple’s latest software update, iOS 14.5, has been making waves for its new App Tracking Transparency (ATT) policy. ATT allows users to opt-out from being tracked by apps. In simpler terms, iOS users now get to choose which apps are to be allowed to track their activities across other appsContinue Reading
Nike acing an emotional advertising campaign is perhaps as common as Serena Williams dominating a tennis match. Every time you watch the two, you know they are going to push the boundaries. You always look forward to seeing them again, with the same determination that they have portrayed all theseContinue Reading
Domino’s Pizza released its new digital campaign titled ‘Order Karna Safe Hai’ in India. Created by Enormous Brands, the 65-second video features a voice-over through which the brand builds on its ‘Zero Contact Delivery’ feature to showcase safety and trust among customers in these troubled times. The brand has incorporatedContinue Reading
On July 4, WhatsApp launched its latest ad campaign, ‘It’s Between You’, in India. The campaign beautifully highlights, via two 60 second films, that our conversations with our loved ones deserve to stay between us. People might be physically distant, but they are emotionally together, connected by WhatsApp which allowsContinue Reading
More than 500 companies joined hands in boycotting advertising on Facebook in the wake of growing criticism over its handling of hate speech and failure to curb the spread of misinformation. Facebook generated close to $70 billion from advertising last year. It accounted for more than 98% of the company’sContinue Reading
Tide’s latest commercial features Ayushmann Khurrana in a cross-gender role as he plays three different members of a family. The commercial kickstarts the P&G-owned detergent brand’s partnership with Ayushmann as its brand ambassador for India. Conceptualized by Shreyas Jain, the 35-second-long ad film sees the actor endorse Tide Ultra, aContinue Reading
Titan’s ‘Mere Papa’ campaign released across its social media handles on the occasion of Father’s Day. Created by Ogilvy Bangalore, the digital film widens the circle of fatherhood, highlighting that it’s time we celebrate all fathers! In the film, a child talks about the affectional bond he shares with hisContinue Reading
In an industry where the top two players (Nike and Adidas) hesitate to identify as value brands, US-based Skechers has built its own reputation by offering style and comfort along with value through its lifestyle and performance footwear. The industry disruptor is today the world’s third largest athletic lifestyle brandContinue Reading