Tide’s latest commercial features Ayushmann Khurrana in a cross-gender role as he plays three different members of a family. The commercial kickstarts the P&G-owned detergent brand’s partnership with Ayushmann as its brand ambassador for India.
Conceptualized by Shreyas Jain, the 35-second-long ad film sees the actor endorse Tide Ultra, a variant designed specifically for machine usage. The fabric care brand forayed into this category in 2019. The new Tide Ultra with Stain Magnets promises to ease the task of getting stainless whites.
In the clip, Ayushman first makes an appearance as the ‘modern husband’ who walks towards the birthday girl with a tray of ravioli. Seeing his stained shirt, the girl (also played by the actor) greets him with ‘Happy Holi’ instead. In the end, an older version of the actor joins the duo.
Known for its witty advertising, Tide seems to have made the perfect choice by choosing the versatile actor who has won over the entire nation with his quirky roles. Ayushmann is set to feature in a series of ad films by the brand across different platforms.