Be it babbling or gossiping, when two or more friends gather at a place, one common thing they share is a Lay’s pack. Whatever be the occasion, to cheer up in good times or to comfort in hard times, Lay’s is always there! That crunchy sound, classic salt, creamy flavor is just mouth-watering.
Lay’s is a Frito-Lay company product which was later owned by global FMCG major PepsiCo in 1965. It was started as a normal snack food operation and sprouted to serving almost all countries across the globe. It has more than 200 flavors covering 4 popular international flavors each one with an amazing taste. the brand always entertains its consumers with new themes (Football, Stax, Barbeque) and new variants like Lay’s Maxx extra spicy and Lays Baked which is 50% fat less.
The campaigns launched by Lay’s are a special part to talk about. Their recent campaign “Heartwork” expressing gratitude and appreciation to unsung heroes like farmers, retailers, truck drivers, sales force, and other workers has almost touched every heart. Big brands like Flipkart, Vistara, Dunzo and Cadbury also supported the campaign.
You help chip away worries one flavour at a time. Thank you @Lays_India for the #Heartwork.
— Cadbury Dairy Milk (@DairyMilkIn) July 2, 2020
Earlier, their “Smile Deke Dekho” campaign showcased how you could chip away your worries with a pack of Lays. The TVCs, featuring youth icons and brand ambassadors Alia Bhatt & Ranbir Kapoor, took the internet by storm and were a huge hit among the masses. From college students to Ninja Nani, Lay’s marketing strategies target not just the youth but all age groups . Kudos to the brand for attracting its customers through creative ads for decades.
I have had countless memories associated with Lay’s. That moment when you eat away the entire packet leaving no more for your friends and they stare at you cursing. It would have happened with almost each one of us, for sure. Lay’s has been my favorite companion while watching movies. The tagline says “Betcha can’t eat just one”. I can’t help but agree, looking at the pack I just emptied. The salt, sweet, spicy flavors add real flavors of life. It’s a pack of fun, memories, surprises, and much more. You will simply “Love to Love It“
Superb