I have been associated with McDonald’s since my childhood and the sheer association makes me feel connected by their happy meal gimmicks, getting a toy, or throwing a birthday party over there. McDonald’s has been with me through my thick and thin. The hygiene factor allowed me to have Mcdonald’s burgers even during the ongoing corona crisis. In fact, some amazing offers gave me a chance to celebrate my success there too! It has always been a place I have wanted to go to with my friends, family, or even alone. With its affordable eateries and the constant taste of burgers, fries and wraps, I feel to have evolved with McD. I remember its first outlet in my city and then today it being omnipresent. McD has been an escape, a happy interlude, a sad takeaway, and a fun weekend all being the same.
I believe in evolving along with keeping the roots constant and McD has been one such brand. In a move to influence the rising number of Indians who are embracing coffee, McDonald’s launched McCafés in the country. This move helped them create a brand within a brand at the point-of-sale. Users could enjoy a range of premium specialty coffee at a great value. The company also introduced seasonal fruit shakes and cakes which brought in the freshness of the flavor and the thought. Opening of McCafés, bringing Indian taste in the wraps, introducing new burgers of variety every year and different bread varieties to choose from and still never giving away their trademark menu of a Happy Meal have been instrumental factors in making McDonald’s a leading food-service brand in the country.
I feel their tagline, “I am lovin’ it” suits them the best. People love McDonald’s from various spheres of life without any demarcation. Age, gender, pocket money issues are not the problem one faces here. Nothing comes in between having a good McDonald’s meal.
Even in brand representation, they never use any influencing personality. McDonald’s, thus, remains a common man’s gateway to happiness which can’t be colluded by bringing fictional aspects to it. The happiness of McDonald’s Happy Meal is very real and true to its core. Regular people with regular dreams and life binging on McDonald’s suits them the best.