Titan’s ‘Mere Papa’ campaign released across its social media handles on the occasion of Father’s Day. Created by Ogilvy Bangalore, the digital film widens the circle of fatherhood, highlighting that it’s time we celebrate all fathers!
In the film, a child talks about the affectional bond he shares with his caring father. It showcases how the child loves his father for always finding time for him, getting him gifts round the year, and being his go-to person when he feels scared at night.
Fatherhood can extend beyond its traditional definition. This thought gets captured beautifully towards the end where it is revealed that the tale was being narrated from a pet dog’s perspective.
High on emotions, Titan’s latest campaign leaves you teary-eyed as it stretches the notion of fatherhood beyond biological boundaries.